Localization is the process which entails converting the content of your website into a language and format that is accessible and appreciated by foreign markets. The reason this is so important is that not all terms of phrases and nuances are carried from one language to another. For this reason, we use experienced translators who understand necessary cultural variants and therefore know exactly how to translate your content.
Studies suggest that English is no longer the ‘communal language’. There are now more common languages which include Spanish and French. This means writing in only English could reduce your custom. It could even offend your target market and lead legal implications.
According to the Google Zeitgeist report, over 50% of the searches performed on Google are in a language other than English. This means that you could be missing out on over 50% of your worldwide sales by maintaining your website in only English.
By simply translating your website or even just a part of your website, you could drastically improve you financial revenue short and long term. At Premier Language however, we also offer ecommerce translation which means once you translation is completed, not only can customers view you webpage but they can also buy from you.
You can also raise your credentials by translating your website. Not only does this type of translation expand your business to other cultures, but it shows these cultures that you are interested in their custom and also understand their culture and cultural necessities.
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